Your reports count visits, not behavior
A dashboard can tell you 400 people showed up. It cannot tell you what they tried to do, or why they gave up.
See What They Do, a MarketingTrouble course
Know what visitors actually do on your website.
Right now you see visit counts. This course teaches you to see the visit itself, what people clicked, where they got stuck, where they left, and how to follow up with the right people after. Plain English, no analytics degree needed.
US-based, Louisville KY, taught by Rob, live help available if you get stuck.
Get the free See What They Do Checklist
20 checks, in order. Track It, Watch It, Understand It, Remarket It. Fill this in and the checklist downloads right away.
Session recording, Microsoft Clarity
You are paying for traffic you cannot see
The ads run, the visitors come, and then it goes dark. Here is what that blind spot actually looks like.
People leave and you do not know where
Was it the price page, the form, the phone view? Without watching real visits, every fix is a guess.
Your tracking might be lying to you
If conversions fire twice, or not at all, every decision after that is built on bad numbers.
Your form might be broken on phones
Most of your visitors are on a phone. A button that does not tap right will never show up in a visit count.
You cannot tell buyers from browsers
The person who viewed pricing three times is not the same as a casual reader. Your follow up should not treat them the same.
So your remarketing is guesswork
Showing the same ad to everyone who ever visited is not a strategy. Segments are what make follow up work.
The system, in four steps
High level on purpose. Each step is simple on its own, and together they show you the whole story of a visit.
1
Track It
Set up conversion tracking with GA4 and Google Tag Manager, then test it yourself, end to end, so the numbers tell the truth.
2
Watch It
Use Microsoft Clarity session recordings and heatmaps to watch real visits, clicks, scrolls, and the exact moment people get stuck.
3
Understand It
Split visitors into segments you can say out loud. New and returning, buyers and browsers, phone and desktop, close and gone.
4
Remarket It
Build remarketing audiences on Google and Meta from those segments, and follow up based on what people actually did.
What is not watching costing you?
Your reports tell you how many people left. Session recordings show you why, and the why is where the money is.
%
$
Your choice. This is an assumption you pick, not a promise. Pick the lift you think fixing one clear problem could earn, and the math below uses only that.
People who left last month without buying
1,960 people
Right now, you cannot see a single one of those visits.
What your website makes now, each month
$6,000
40 customers at $150 each
Extra customers each month at the lift you picked
4 customers
That is $600 more each month
Money left on the table, each year
$7,200
From fixing one friction point you can only find by watching
An estimate with your numbers and the lift you picked. No tool guarantees sales. Watching shows you what to fix.
Rage clicks. People clicking a button or photo that does nothing, over and over, then leaving.
The quit point. The exact form field or page where half your visitors give up.
The phone view. Most of your visitors are on phones, and most owners have never watched one phone visit.
Microsoft Clarity does this for free. The tool is not the cost. Not watching is.
What you get in the course
Five short modules, in the same order as the system. Watch a module, do the work on your own site, move on. Short lessons, real screens, plain English the whole way.
See how to startStart free with the checklist, or book Rob one-on-one and work your own site live. The course ties it all together.
- Module 1: Track It RightGA4 and Google Tag Manager set up simply, conversions defined for calls, forms, bookings and sales, and a testing routine so you can trust every number after this.
- Module 2: Watch Real VisitsMicrosoft Clarity installed and explained. Session recordings, click heatmaps and scroll heatmaps, and how to watch a visit without wasting an afternoon.
- Module 3: Read the StoryWhere people drop off, rage clicks and dead clicks, form problems and phone problems, and how to turn what you saw into one clear fix at a time.
- Module 4: Segment in Plain EnglishNew and returning, buyers and browsers, people who got close and people who bounced. What each segment is telling you, and what to do about it.
- Module 5: Remarket Without Being CreepyRemarketing audiences on Google and Meta at a high level, matched to your segments, with follow up that speaks to what a person actually did on your site.
Simple, honest pricing
Start free. Get Rob personally if you want a hand. Take the course when you are ready.
See What They Do Checklist
The free starting point.
$0 / free
- 20 checks in order, Track It to Remarket It
- See what your setup is missing today
- Downloads right away, no waiting
- The same list the course is built on
WITH ROB HIMSELF
Private One-on-One Session
Your site, your numbers, live help.
$37 / 45 minutes
- 45 minutes, just you and Rob, live on screen share
- Bring your GA4, your Clarity recordings, or your tracking problem
- We look at your real visitors together and pick your fixes
- Not a webinar, not a group call, no audience
See What They Do, The Course
The full system, at your pace.
$197$97 / founding price
- All 5 modules, Track It through Remarket It
- GA4, Tag Manager and Microsoft Clarity, step by step
- Segments and remarketing audiences, in plain English
- Founding price, $97 now, $197 regular
Not sure where you stand? Start with the free checklist. It will show you exactly which step you are missing.
Sister course on MarketingTrouble
Want the bigger marketing picture too?
See What They Do pairs with Market It With AI, my sister course on making your everyday marketing easier with AI. This course goes deep on one thing, seeing what visitors do. That one covers the rest of the week to week marketing.
Frequently asked questions
Straight answers, before you start.
Do I need to be technical to do this?
No. If you can log in to your own website and your Google account, you can do this course. Every step is shown on real screens, in plain English, and if you get stuck, the one-on-one session exists for exactly that.
Is the one-on-one a webinar or a group class?
No. It is a private 45 minute session with Rob himself, live on screen share. Just you, your site, and your questions. No audience, no slides, no replay link.
What tools do I need, and what do they cost?
GA4, Google Tag Manager and Microsoft Clarity. All three are free, and the course walks you through setting each one up. Remarketing runs inside the Google Ads and Meta accounts most businesses already have.
What about my visitors privacy and consent?
Good question, and here is the honest answer. Tools like Clarity record visits so you can fix your site, and they are built to mask sensitive fields like passwords and payment details. You still need to respect your visitors. Tell people in your privacy policy, honor your consent banner if your state or your visitors require one, never record form fields you do not need, and use what you learn to fix your site, not to profile individuals. The course covers this in Module 2, in plain English.
How is this different from Market It With AI?
Market It With AI is about making your everyday marketing easier. See What They Do is only about measurement, what visitors do, what it means, and how to follow up. If your numbers feel like a black box, start here.
Start by seeing what they do.
Get the free checklist, work the 20 checks, and you will know exactly where your site is losing people. Want a hand? Book the one-on-one and we will look together.
Facebook ad mockup
How this offer shows up in the feed. One simple ad, one free checklist, nothing clever to decode.
- Primary textYou are paying for traffic you cannot see. Your ads send people to your website, and then it goes dark. See What They Do is a free 20 point checklist that shows you how to track conversions, watch real visits with Microsoft Clarity, and follow up with the right people. Know what visitors actually do on your website.
- HeadlineKnow What Visitors Actually Do On Your Website
- DescriptionFree checklist from MarketingTrouble. Track It, Watch It, Understand It, Remarket It.
- Call to action buttonLearn More, to the free checklist on this page.
- CreativeThe square creative on the right, built for the feed at 1080 by 1080. One message, the course name, and the free checklist.
You are paying for traffic you cannot see. Get the free See What They Do checklist: track conversions, watch real visits with Microsoft Clarity, and follow up with the right people.
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Mockup for review. Final ad runs from the MarketingTrouble Facebook Page to this page.